As part of the annual Smart Giving program, the Food Bank of Lincoln received 7,550 pounds of Nebraska-produced Smart Chicken. Lincoln residents made the donation possible through purchases of Smart Chicken products at Russ’s Market and Super Saver stores during the month of November 2009.
“Thanks to the generous support of the people of Lincoln, the Smart Giving program helps the Food Bank of Lincoln put wholesome, nutritious food on the tables of people in need here in our community,” said Pat Raybould, president of B&R Stores, Inc., parent company of Russ’s Market and Super Saver. “Especially with the cold winter we’re experiencing and the increasing need among families in the community, we’re committed to supporting both the Smart Giving program and the Food Bank of Lincoln.”
Since the initial launch of Smart Giving in 2002, Smart Chicken has turned the program into a nationwide partnership with grocery retailers through which it donates one pound of chicken to a retailer’s charity of choice for every 10 pounds of chicken sold. The 2009 donation is the sixth donation the Food Bank of Lincoln has received from B&R Stores and Smart Chicken as a result of the program.
In addition to the Smart Giving campaign, B&R Stores, Inc., supports a number of other Food Bank of Lincoln programs including Combat Hunger. The company and its associates are also active in a number of other organizations in the community, including Heartland Big Brothers Big Sisters, the Nebraska Community Blood Bank and the Lincoln Community Playhouse.
For more information about the support services and coverage areas provided by the Food Bank of Lincoln, visit www.LincolnFoodBank.org.
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